I love this retrospective of AROMESSENCE™, which was created in its entirety by our DECLÉOR counterparts in France. I absolutely also love the images they pulled from our archives. Merci beaucoup!
THE SOUL OF A BEAUTY ELIXIR OVER THE LAST 40 YEARS!
1978: Creation of an elixir and appearance of a glass phial
Even before the word « aromatherapy » appeared, essential oils had names like « from the soul of the plant » or «from the fragrance of the plant». AROMESSENCE™, a perfect formulation of essential oils on a bed of plant oils, needed a container to preserve all the subtle wealth of the mixture’s ingredients that are kept as closely guarded secret. At the time, DECLÉOR wanted to design
a phial to ensure optimum protection of this nectar, rich in concentrated plant
energy. The idea was to conceive an original, luxury phial. It was designed like
a flower with a pistil to apply the product harmoniously on the face. A meeting
was held with a master glazier. A renowned perfume brand had produced a bottle in the form of droplet… and quite by chance, they had not developed the design! A magnificent phial to bring out the best in our elixir! This phial was used for the launch of the first AROMESSENCE™. We developed our own style : the round, fluid shape of the bottle, its small size, the completely transparent glass and the well-known pistil system to
apply a few drops as a daily beauty ritual.
1979: Back to basics : a drop-shaped phial
The 5000 phials initially intended for sale in the first year sold like hot cakes. Two years after its launch, the phial was still the same size and as transparent, but the cap was shaped like a droplet… And DECLÉOR revisited its origins! There were a few changes in this object : the product was retained by an upper spout, a second spout, establishing the product and giving it the aplomb of a mythical product. The phial, now taller, also increasingly resembled a droplet.
1982: While still in full swing “stretched phial“
Riding the crest of the wave of its commercial success, the AROMESSENCE™ bottle became slimmer and taller. The little perfume phial became
increasingly majestic and AROMESSENCE™ now developed into a family: AROMESSENCE™ Néroli, then AROMESSENCE™Angélique for dry skin and AROMESSENCE™ Ylang Ylang, to purify the skin, all emerged at the very
beginning of the 1980s.
1983: Still a closely guarded secret : introduction of frosted glass
The phial was transformed. Frosted glass was introduced to better protect the essential oils from the harmful effects of light. The shape continued to increase slightly in length. The spout became smaller, to apply only the 3 drops needed every day.
2008: Growing pains : more slender phial
The first AROMESSENCE™ evolution/revolution : excellence for mature skin. This innovative day serum combined an anti-ageing plant complex and active essential oils, remaining 100% natural. It also had an excellent, plain, slender phial with feminine shapes in frosted glass, revealing a mere hint of its amber color while protecting its ingredients.
2009: Unpretentiously taller phial
This was the time for a revival. A new momentum was established. The phial was radically extended, like a plant drenched in sunlight. The shape of a droplet
could be clearly seen inside the container. An improved grasp was provided for easier use. An elegant detail : there was now a slightly wavy, grey mother-of-pearl stopper reminiscent of the leaf on the DECLÉOR logo.
DECLÉOR will now celebrate their 40th anniversary. AROMESSENCE™ has been copied time and time again,
but never equaled. On its anniversary, two new AROMESSENCE™ serums will appear during the year; their formulation is still a closely guarded secret, but with this cult product, DECLÉOR continues to celebrate its values of naturalness, sensuality and effectiveness.
What do you think of our AROMESSENCE™ evolution?